Featured Project: Major Major

The brief for Major Major is always bright, colourful and fun! We really wanted to depict the product as chilled and refreshing here as many of these images were being released in summer. To achieve this we used summery shadows, contrasting light, ice, fresh fruit, dew on the cans, and bright colours. Textured backgrounds and fabrics were used to add layers and depth to the images and create an almost retro feel. We felt it was important to include human elements to make the cans look accessible so hands were used to depict the consumer and their desire to grab a can.